Hi, I’m Dena – a problem solver with a storyteller’s heart ❤️
Hi, I’m Dena – a problem solver with a storyteller’s heart ❤️
Hi, I'm Dena Olyaie. I’m a product marketing expert that brings new thinking to established industries, one innovation at a time.
I sit at the intersection of research-driven numbers and an artfully crafted narrative. I thrive on projects that bridge the gap between cutting-edge tech, complex regulations, and game-changing business possibilities.
Hi, I'm Dena Olyaie. I’m a product marketing expert that brings new thinking to established industries, one innovation at a time.
I sit at the intersection of research-driven numbers and an artfully crafted narrative. I thrive on projects that bridge the gap between cutting-edge tech, complex regulations, and game-changing business possibilities.
Articulated Zipline's unique value proposition and crafted compelling narratives that resonate with health systems, restaurants, retailers, and consumers. Developed deep user personas and messaging frameworks to effectively attract and engage merchants and consumers ahead of its Q4 2024 US launch.
Articulated Zipline's unique value proposition and crafted compelling narratives that resonate with restaurants, retailers, and consumers. Developed deep user personas and messaging frameworks to effectively attract, engage, and retain customers.
Articulated Zipline's unique value proposition and crafted compelling narratives that resonate with restaurants, retailers, and consumers. Developed deep user personas and messaging frameworks to effectively attract, engage, and retain customers.
Revitalized Slate's product positioning, messaging, and website. Crafted a clear narrative, designed an intuitive website architecture, and wrote persuasive headlines and copy to effectively communicate the product value. Cultivated a data-driven culture by implementing key performance indicators (KPIs) and analytics frameworks to inform strategic decision-making.
Revitalized Slate's product positioning, messaging, and website. Crafted a clear narrative, designed an intuitive website architecture, and wrote persuasive headlines and copy to effectively communicate the product value. Cultivated a data-driven culture by implementing key performance indicators (KPIs) and analytics frameworks to inform strategic decision-making.
Revitalized Slate's product positioning, messaging, and website. Crafted a clear narrative, designed an intuitive website architecture, and wrote persuasive headlines and copy to effectively communicate the product value. Cultivated a data-driven culture by implementing key performance indicators (KPIs) and analytics frameworks to inform strategic decision-making.
Conducted in-depth market research to identify key user segments. Crafted compelling, simplified messaging that effectively communicated complex financial concepts.
Conducted in-depth market research to identify key user segments. Crafted compelling, simplified messaging that effectively communicated complex financial concepts.
Conducted in-depth market research to identify key user segments. Crafted compelling, simplified messaging that effectively communicated complex financial concepts.
Spearheaded the development of a comprehensive product marketing strategy for Kumospace. This involved architecting an automated onboarding framework, implementing robust A/B testing methodologies, and executing a complete product repositioning. The initiative culminated in a redesigned homepage that effectively communicated the product's value proposition to the target audience.
Spearheaded the development of a comprehensive product marketing strategy for Kumospace. This involved architecting an automated onboarding framework, implementing robust A/B testing methodologies, and executing a complete product repositioning. The initiative culminated in a redesigned homepage that effectively communicated the product's value proposition to the target audience.
Conducted in-depth market research to identify key user segments. Crafted compelling, simplified messaging that effectively communicated complex financial concepts.
As a founding product marketer, I transformed a complex industry into an accessible brand, driving the company from Series A to IPO. I developed innovative user engagement strategies, resulting in industry-leading NPS scores and a homegrown user engagement platform. My data-driven approach optimized marketing spend, accelerated revenue growth, and generated significant margin expansion.
As a founding product marketer, I transformed a complex industry into an accessible brand, driving the company from Series A to IPO. I developed innovative user engagement strategies, resulting in industry-leading NPS scores and a homegrown user engagement platform. My data-driven approach optimized marketing spend, accelerated revenue growth, and generated significant margin expansion.
As a founding product marketer, I transformed a complex industry into an accessible brand, driving the company from Series A to IPO. I developed innovative user engagement strategies, resulting in industry-leading NPS scores and a homegrown user engagement platform. My data-driven approach optimized marketing spend, accelerated revenue growth, and generated significant margin expansion.
Led product marketing team driving AI/ML messaging for election integrity. Spearheaded high-profile campaigns, product launches, and counter-disinformation efforts, collaborating closely with cross-functional and global teams.
Led product marketing team driving AI/ML messaging for election integrity. Spearheaded high-profile campaigns, product launches, and counter-disinformation efforts, collaborating closely with cross-functional and global teams.
Led product marketing team driving AI/ML messaging for election integrity. Spearheaded high-profile campaigns, product launches, and counter-disinformation efforts, collaborating closely with cross-functional and global teams.
Led product marketing for a B2B mental healthcare company specializing in AI-powered remote patient monitoring, a consumer-facing app, and live therapy sessions with in-house therapists and psychiatrists. Drove user acquisition, engagement, and retention strategies, contributing to a successful $100M Series C fundraising round. Member of Executive Team.
Led product marketing for a B2B mental healthcare company specializing in AI-powered remote patient monitoring, a consumer-facing app, and live therapy sessions with in-house therapists and psychiatrists. Drove user acquisition, engagement, and retention strategies, contributing to a successful $100M Series C fundraising round. Member of Executive Team.
Led product marketing team driving AI/ML messaging for election integrity. Spearheaded high-profile campaigns, product launches, and counter-disinformation efforts, collaborating closely with cross-functional and global teams.